Key Account Manager

For an optimal management of their customers (hospitals, wholesalers, pharmacy chains) key account managers must always have an overall view of global sales and of the related dynamics. Furthermore, a view of the various entities that make up the hospital groups or the pharmacy chains, and the total amount invested by the various departments (marketing, medical, etc.) of their company remains fundamental in their negotiations.

Watch a video on how Market Insider answers some of the major questions key account managers should regularly ask themselves.

Which of my company's products that are being ordered by a particular hospital?

Sources of data required for analysis: direct sales.

Is it possible to analyze sales of a hospital group then see the detail of its component entities?

Sources of data required for analysis: direct sales.

Which hospitals order a given product?

Sources of data required for analysis: direct sales.

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