It is essential for the board of directors to not get lost in the details when the company's performance analysis is being done. A general view of the development of activities allows strategic thoughts to be passed down to those responsible of making the right decisions.

Watch a video on how Market Insider provides an overview of the company's performance as well as the commercial activities.

What is the overall performance of the company compared to the budget?

Sources of data required for analysis: IMS sales, inside sales.

How to set up a dashboard of the commercial activity?

Sources of data required for analysis: CRM.

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