Brand • Product Manager

The thorough knowledge of the market and its different dynamics is essential for the implementation of a coherent marketing strategy. At the same time, the analysis of the different regional dynamics allows a targeted micro-marketing activity supporting the sales force effectively.

Watch our video on how Market Insider answers some of the key questions brand managers should ask themselves in order to optimize marketing campaigns.

What is the structure of my market and what characterizes the dynamics of the various products that make these up?

Sources of data required for analysis: IMS sales.

Is the main competitor the same in each region?

Sources of data required for analysis: IMS sales.

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